|Stylistic origins||Southern hip-hop|
|Cultural origins||Early 1990s, New Orleans, Louisiana, United States|
|Typical instruments||Turntables - Sampler - Mixer - Vocals|
Bounce music is an energetic style of New Orleans hip hop music which is said to have originated as early as the late 1980s, but is typically believed to have begun with the 1991 single "Where Dey At" by MC T.Tucker and DJ Irv. A highly influential cover of "Where Dey At" was also released by DJ Jimi in 1992.
Bounce is characterized by call and response style party and Mardi Gras Indian chants and dance call-outs that are frequently hypersexual. These chants and call-outs are typically sung over the "Triggerman beat," which is sampled from the songs "Drag Rap" by the Showboys, "Brown Beat" by Cameron Paul, and also Derek B's "Rock The Beat". The sound of bounce has primarily been shaped by the recycling and imitation of the "Drag Rap" sample: its opening chromatic tics, the intermittent shouting of the word "break," the use of whistling as an instrumental element (as occurs in the bridge), the vocoded "drag rap" vocals and its brief and repetitive melody and quick beat (which were produced with use of synthesizers and drum machines and are easily sampled or reproduced using like-sounding elements).
The genre maintains widespread popularity in New Orleans, LA, the Bounce Capitol of the world, and the southern United States and has a more limited following outside of the Deep South. Throughout this decade, the Take Fo' record label has dominated the genre with artists such as DJ Jubilee, Choppa, Baby Boy, Lady Unique, Da' Sha Ra' and Willie Puckett. Overtly queer "sissy bounce" or "sissy rap" performers such as Katey Red, Big Freedia and Sissy Nobby have also made significant contributions.
Like crunk, Miami bass, Baltimore club and Juke music, bounce is a highly regional form of urban dance music. Nevertheless, bounce has influenced a variety of other rap subgenres and even emerged in the mainstream. Atlanta's crunk artists, such as Lil' Jon and the Ying Yang Twins, frequently incorporate bounce chants into their music (such as "shake that thing like a salt shaker") and slang (such as "twerk"). Mississippi native David Banner's hit "Like A Pimp" is constructed around a screwed up sample of the "Triggerman" beat. The mixtapes of Three 6 Mafia's DJ Paul also prominently feature traditional bounce sampling. DJ Paul, a native of Memphis, TN, has, in fact, been one of the most prominent purveyors of bounce outside of Louisiana, having incorporated its features into tracks produced for La Chat, Gangsta Boo and his own group, Three 6 Mafia. Another significant mainstream record influenced by bounce music was Beyoncé's 2007 release "Get Me Bodied".
Perhaps the most well known majordomo of bounce music has been Cash Money Records and their former in-house producer Mannie Fresh. Mannie Fresh began producing for MC Gregory D in the late 1980s, but in the early 1990s was signed to Cash Money and produced all of their albums. After Cash Money signed a national distribution deal with Universal Records in 1998, the label's music began to reach much wider audiences. The label's Hot Boys (Juvenile, B.G., Lil Wayne, and Turk) and Big Tymers (Mannie Fresh and Baby) released platinum albums and had several nationally charting hits using the bounce style. This was the genre's first major mainstream exposure.
After Hurricane Katrina, bounce music independently spread with a larger variety of artists such as: Big Freedia, Sissy Nobby, Gotty Boi Chris, Keedy Blakk, Crowd Mova Crystal, Monsta With Da Fade, Mr. Ghetto, and more. The newer bounce music is also a more uptempo beat with a constant repeated chant, mixed by the bounce DJ's.
In 2010, the Ogden Museum of Southern Art in New Orleans featured an exhibition entitled "Where They At: New Orleans Hip-Hop and Bounce in Words and Pictures", examining bounce's origins, development, and influence.
Bounce music plays a major role in the second season of HBO drama Tremé, which was broadcast in 2011 and is set in New Orleans in the aftermath of Hurricane Katrina. The season's second episode, "Everything I Do Gonh Be Funky", features a performance by bounce artists Big Freedia and Sissy Nobby.
Popular bounce music artists, DJs, and producersEdit
- 10th Ward Buck
- Big Freedia
- Kane & Abel
- Keezy Kilo
- Lil Wayne
- Magnolia Shorty
- Messy Mya
- Nicky Da B
- Soulja Slim (rapper)
- Sissy Nobby
- Keedy Black
- Calliope Ceedy
- Jo The Houma Ho
- Cheeky Black
- Baby Erin
- Kelly Pounchin
- B. Ford
- DJ Duck
- DJ Money Fresh
- DJ WestbankRed
- **kings ent** 50 Grand
- Flipset Fred
- J-Dawg aka JDiggy
- Majah Onna Trakk
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